On the left, Roberta Thomson, the CEO of Sixth Wall Studio, and on the right, Marc Theerman, co-founder and CEO of Dynamic Creatures. | Source: Dynamic Creatures
Dynamic Creatures today said it has partnered with Sixth Wall Studio, an AI studio launched by Hasbro in June 2026. The collaborators plan to bring Hasbro characters to life through interactive robots.
The company will combine its mobile, expressive robots with Sixth Wall‘s character authoring and alignment. The goal is to create characters that can greet guests, share adventures with them, and remember them when they return at theme parks, resorts, and other entertainment and hospitality venues.
“Today CharacterOS is focused on voice, and Dynamic Creatures is focused on the physical embodiment,” Marc Theermann, the co-founder and CEO of Dynamic Creatures, told The Robot Report. “Together, the partners will work on turning bits and bytes into real personality over time. One of the research areas is to turn answers into meaningful expressions.”
Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences. It will support how characters speak, behave and remain true to their established personalities and stories.
Dynamic Creatures said its robots will give that intelligence a physical presence. The company connects a character’s conversation and personality with expressive movements, gazes, gestures, reactions, and more.
“Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact,” said Roberta Thomson, CEO of Sixth Wall Studio. “Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello.”
Dynamic Creatures designed its first character robot, Hugo, to move freely through guest environments. | Source: Dynamic Creatures
Partners plan to use robots to provide better guest experiences
Together, the companies envision encounters that become part of a continuing story. A character at a resort could welcome a guest, send them on a quest and, during a later encounter, ask how the adventure went.
“One use case we are exploring is for a guest to show the robot their entrance ticket,” Theerman said. “This would allow the robot to identify the guest, and provide personalized experiences such as dining recommendations, or skip the line suggestions.”
Beyond theme parks and resorts, the partners envision applications across hotels, cruise ships, retail destinations, and other immersive environments. Memory-enabled experiences would be developed around guest choice and clearly defined permissions, with deployment details established for each venue and use case. Initial Sixth Wall applications would align with its focus on audiences ages 13 and older.
“Safety is a central pillar for both Dynamic Creatures and Hasbro,” said Theerman. “For Hasbro, it’s about safe interactions, and for Dynamic Creatures, it’s about physical safety of the robot. One way to ensure this today is by having a human in the loop. Over time, more autonomy features will be swapped in, and the human supervisor will go from teleoperation to telemonitoring.”
Dynamic Creatures has a busy few months since emerging from stealth
Dynamic Creatures emerged from stealth in September 2026 and is developing fully custom robots and character experiences built on existing robotic platforms. As Boston Dynamics’ official hospitality and entertainment partner, the Cambridge, Mass.-based company combines advanced mobility with character design and real-time interaction for guest environments.
Its SnowJay robotics AI platform coordinates perception, movement, and behavior, bringing together conversation, memory, facial expressions, and animatronics. The company recently released Hugo, its first living character robot. The robot runs on SnowJay and features 43 actuators.
“For generations, people have formed powerful connections with fictional characters. Now those characters can share our physical world and respond to us as individuals,” said Marc Theermann, co-founder and CEO of Dynamic Creatures. “Sixth Wall brings the character intelligence and creative framework. We bring the physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship.”
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