The United States has some catching up to do when it comes to getting new products to market faster, according to a study released Oct. 28 by the USC Marshall School of Business’ Center for Global Innovation. Japan and Norway introduce products to the marketplace quicker than the United States and some major European nations, conclude professors Gerard Tellis and Deepa Chandrasekaran, the report’s co-authors. In addition, some newly developed nations, such as South Korea, rank ahead of developed Mediterranean nations such as Italy.
The study, based on 430 product categories over 50 years in 31 nations, indicates the leading nations for product-introduction times are more creative, Tellis says.
Source: IndustryWeek
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