Zimplistic, the Singapore and Silicon Valley startup behind the Rotimatic, a home flatbread maker, sold over $5 million at their launch last year. Today, they have a backlog of $72M in orders and over 5,000 distribution partnership requests. Also today, they received $11.5M in venture funding.
The $11.5M funding came from a Southeast Asia private equity firm, NSI Ventures, and the venture arm of Robert Bosch GmbH, the global supplier of technology products and services for the auto and home. The funds will be used to scale up production to meet demand.
âRotimaticâs cutting edge robotic technology takes user convenience in the kitchen around a conscious, healthy nutrition to new levels. We are very impressed by the Zimplistic team and happy to support the company on its way to scale up production and enter global distribution,â added Bosch’s Jan Westerhues.
The $999 Rotimatic device measures and mixes the correct ratio of ingredients to deliver one hot, fresh and puffy Roti (flatbread) per minute. It literally senses the consistency of the dough and adjusts the ingredients to deliver a consistent low-calorie, whole-wheat unleavened flatbread and can vary the product based on customer choice. Roti, also called Naan, is a staple in Indian cuisine, and has recently been making its way around the world as a healthy alternative to bread.
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