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Rethink Robotics downsizing: 23% lay off

By Frank Tobe | December 15, 2013

The Boston Globe reported that Rethink Robotics, maker of the $22,000 Baxter 2-armed robot, has cut 21 jobs from their staff of approximately 90.

CEO Scott Eckert said, “The layoffs are the result of Rethink deciding to focus on the market segments that have been most receptive to Baxter since its launch: plastics manufacturing, consumer goods packaging, warehousing and logistics. Our volume trends are encouraging, our customer pipeline is encouraging, and we expect to see significant growth in 2014, however we will be able to achieve that in a more focused manner with fewer resources.”

Although Rethink is downsizing, their action is not indicative of the robotics industry which is doing quite well and hiring.

How can it be that such a prominent headliner as Rethink Robotics is regrouping? Four likely answers are shown here. 

About The Author

Frank Tobe

Frank Tobe is the founder of The Robot Report and co-founder of ROBO Global which has developed a tracking index for the robotics industry, the ROBO Global™ Robotics & Automation Index. The index of ~90 companies in 13 sub-sectors tracks and captures the entire economic value of this global opportunity in robotics, automation and enabling technologies.

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