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Mushroom harvesting robots a step toward revolutionizing the global food system

By Oliver Mitchell | October 15, 2020


The first presidential debate of 2020 was a debacle for public discourse. Unfortunately, after more than 200,000 deaths from COVID-19, America is as divided in grief as it was in prosperity. In New York and across the world, we are seeing a spike in cases, as few still immediately recall the panic of overwhelmed hospitals and empty supermarket shelves. Unfortunately, in the shadows of caustic Washington rhetoric lies the truth of a crumbling food system and more than 50 million food-insecure citizens (including 1 in 7 children). But mushroom-harvesting robots point to a potential solution.

This past summer, I drove more than 9,000 miles across the U.S. observing endless crops of corn, wheat, potatoes, grapes, and citrus fruits. While most irrigation systems today are fully automated, there still is a very human element of harvesting. The weakness of the current system which relies heavily on migrant workers and low-income day laborers became all too apparent with the demands of the coronavirus.

At ff Venture Capital, we already understood the pre-COVID-19 opportunities of agricultural automation evidenced by our investment in Burro. Feeding the nation under the current circumstances requires even higher yields, lower costs and greater originality.

REEST applies robotics to fungus cultivation

Just as offices have embraced online video, farming is undergoing a revolution with new indoor automated solutions. The latest entry is REEST, out of SOSV’s HAX Accelerator, aiming to bolster fungus output worldwide with its novel robotics. Founder and Chief Technology Oifficer Denys Kotelovych explained to me the epiphany that led to his startup. Based in the Lviv, Ukraine, Kotelovych’s partner, Petro Shmigelskyi, comes from a family tradition of mushroom farming.

“Basically, my co-founder’s relatives are owners of a mushroom farm, so he knew about the problems they’re facing,” explained Kotelovych. “The main problem is the labor, working conditions and quality of the yield. You must harvest mushrooms as soon as they get a needed size, and do it quickly, so they won’t overgrow. It’s kind of a mundane job, you have to decide which one to pick, and at the same time standing on a high shelf in a high humidity and low temperature environment.”

According to the latest statistics, the global mushroom market is projected to exceed $69 billion by 2024. The uptick in fungi is largely driven by a rising level of awareness of the nutritional benefits of mushrooms and the consumption of processed foods. Harnessing the current market spike, the Eastern European entrepreneurs shared their progress in sorting and harvesting spores.

North American mushroom market

“We’re starting by leasing our mushroom harvesting robots to existing mushroom farms, so we could generate revenue and build other types of robots,” explained Kotelovych. “We put our robots on the shelves, and they start to scan the mushroom field, analyzing data, tracking mushrooms and picking those which are ready, on time, producing baskets filled with mushrooms at the side.”

“Eventually, our goal is to build a complete mushroom farming solution, where only thing needed would be growing supplies and mycelium resulting in mushrooms collected into ready-to-sell boxes for the regular consumer,” he said.

REEST develops gripper, software for mushroom handling

Kotelovych described is innovative and proprietary mechatronic system. “We’ve designed our gripper — patent-pending — which works very well specifically for mushrooms,” he said. “With our software, we can precisely identify those mushrooms which should be picked by using depth cameras and CV [computer vision].”

In addition, Kotelovych elaborated on how the GRIPPER tackles the biggest challenge of machine harvesting — not destroying the inventory. “It’s important not to damage the mushroom, because people like to see nice and fresh mushrooms, and when you slightly apply too much force to a mushroom, it becomes dark, which is not good,” he said proudly.


In addition to building a working prototype, this innovative team will be rolling out its solution in the U.S. with Basciani Foods, one of the largest mushroom suppliers in the country. The offering aims to provide a 30% cost savings, in addition to increasing the yields substantially.

In outlining his business model, Kotelovych stated: “We charge $0.2 for 1 kg of harvested mushrooms, in comparison to human pickers having about $0.3 plus other expenses, which the grower should pay for each. So right now, it’s 30% savings, and it’s not only the price, but by using our algorithms we can improve the total amount of yield by carefully choosing an optimal harvesting strategy.”

The startup is currently raising capital to build 100 robots over the next 18 months. When I pressed the technologist for his thoughts about future opportunities, he replied, “We have thought about other crops, but the button mushroom industry is a vast chunk, so we’re fully focused here for now.”

As the pandemic continues, Kotelovych thinks that it’s an opportune time to solve the labor problem. “Even before COVID, growers struggled with people, and it’s pretty normal; nobody wants to work in such an environment doing mundane and tedious tasks, so yes, COVID just showed everyone that this problem should be automated,” he said. “It was so weird for us when we saw how the mushroom industry is labor related, so we instantly saw the robotics opportunities there. … I see so many opportunities in farming these days, so my honest opinion is that we’ll see plenty of robots very, very soon.”

About The Author

Oliver Mitchell

Oliver is the founding partner at Autonomy Ventures, a venture firm focused on early stage investments in business and industrial automation technologies, including robotics, smart mobility, remote sensing and machine intelligence. Oliver’s portfolio has returned over six exits in the past five years with two IPOs. Previous transactions have included selling Holmes Protection to ADT/Tyco, Americash to American Express, and launching RobotGalaxy, a national EdTech brand. He is a Venture Partner at ff Venture Capital, a member of New York Angels and holds 14 patents. Oliver speaks often at international trade shows and syndicated articles that reach thousands of readers.

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