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Mytra automates and simplifies full pallet storage and retrieval

mytra logo.

Organization: Mytra
Country: U.S.
Website: mytra.ai/
Year Founded: 2022
Number of Employees: 11-50
Innovation Class: Startup of the Year


Mytra has earned the title of RBR50 Startup of the Year with its full-pallet automated storage and retrieval system (ASRS), directly addressing the fundamental challenge of bulk material flow in warehouses and factories. By simplifying storage and staging of bulk inventory, which accounts for 40% to 80% of a warehouse's workload, Mytra is delivering value to major clients like Albertsons, significantly boosting the productivity of their warehouses.

Beyond mere efficiency, Mytra's automation enhances worker safety by reducing physical strain, enabling human workers to transition to more fulfilling supervisory roles and drastically reducing warehouse turnover. This software-defined approach abstracts the hardware layer and sets a new standard for cost-effective automation, surpassing previous fixed-infrastructure attempts.


The company said its solution simplifies the ingestion of full pallets. With an integral Z-axis lift mechanism, the MytraBots can easily burrow into the storage array to move and retrieve full pallets weighing up to 1,360 kg (3,000 lb.).

The Mytra logistics software can also rearrange the storage array to transport pallets and queue them for retrieval in a trailer loading sequencing process. This means that the pallets don’t need to be handled by wheeled fork trucks for transport across the facility, improving worker safety, reducing errors, and optimizing workflow.

Mytra's success demonstrates the power of AI-driven logistics, accelerating growth in the robotics sector. In addition, its technology promises broader societal benefits, including improved supply chain reliability, faster deliveries, and reduced shipping costs. These key performance indicators (KPIs) and the speed of Mytra’s growth are why it was selected as Robotics Startup of the Year.

The company recently moved into a new, larger headquarters facility in South San Francisco to begin manufacturing its second generation of MytraBots to fulfill its growing backlog of orders.

Explore the RBR50 Robotics Innovation Awards 2025.



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  • Home
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  • Resources
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