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Quadcopters Advertising New Star Trek Movie

By Frank Tobe | March 24, 2013

A squadron of 30 LED-studded Ascending Technologies quadcopters hovered above Potters Fields Park near London’s Tower Bridge and, in conjunction with Earth Hour, formed a three-dimensional Star Trek logo in the night sky – a treat slash advertisement from Paramount, the producer of the new movie “Star Trek – Into Darkness” which will be released in May.

Similar in theatrics to the Kmel Robotics and Saatchi & Saatchi show last year at the Cannes Film Festival, the Ars Electronica Futurelab Paramount swarming quadcopter light shows in London and Linz, Austria took to the outdoors, away from overhead control sensors, and into the wild beyond to produce a wildly interesting and colorful flight show.

Videos of the Cannes show are here; videos from London and Linz are here.

About The Author

Frank Tobe

Frank Tobe is the founder of The Robot Report and co-founder of ROBO Global which has developed a tracking index for the robotics industry, the ROBO Global™ Robotics & Automation Index. The index of ~90 companies in 13 sub-sectors tracks and captures the entire economic value of this global opportunity in robotics, automation and enabling technologies.

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