A squadron of 30 LED-studded Ascending Technologies quadcopters hovered above Potters Fields Park near London’s Tower Bridge and, in conjunction with Earth Hour, formed a three-dimensional Star Trek logo in the night sky – a treat slash advertisement from Paramount, the producer of the new movie “Star Trek – Into Darkness” which will be released in May.

Similar in theatrics to the Kmel Robotics and Saatchi & Saatchi show last year at the Cannes Film Festival, the Ars Electronica Futurelab Paramount swarming quadcopter light shows in London and Linz, Austria took to the outdoors, away from overhead control sensors, and into the wild beyond to produce a wildly interesting and colorful flight show.

Videos of the Cannes show are here; videos from London and Linz are here.