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OnRobot to share automation roadmap advice in Dallas

By The Robot Report Staff | January 29, 2026

OnRobot and FANUC will demonstrate applications such as machine tending, shown here, in Dallas.

OnRobot and FANUC will demonstrate applications such as machine tending in Dallas. Source: OnRobot

Manufacturers in North Texas face the same struggles with hiring and retaining skilled workers as companies worldwide, but robotics can help. OnRobot A/S plans to host an event in Dallas on Feb. 19 that it said will bring practical automation solutions directly to the region’s manufacturing community.

Kristian Hulgard, OnRobot

Kristian Hulgard, OnRobot

“As one of the largest and fastest-growing manufacturing hubs in the country, Dallas–Fort Worth is feeling the strain of today’s labor market more than most,” said Kristian Hulgard, general manager for the Americas at OnRobot. “Many manufacturers here are running strong order books but simply can’t find enough skilled operators, machinists, or technicians. This roadmap event is about showing practical, proven ways automation can help fill those gaps.”

Founded in 2018, OnRobot was formed with the merger of three end-of-arm tooling (EOAT) companies: Perception Robotics, OptoForce, and OnRobot. The Odense, Denmark-based company also acquired Purple Robotics in 2018 and Blue Workforce in 2019.

Texas manufacturers have big needs

Manufacturers across North Texas are facing persistent hiring challenges. A lack of available applicants and shortages of candidates with the right technical skills remain among the top barriers to hiring for manufacturers, according to the Federal Reserve Bank of Dallas’ Texas Business Outlook Survey.

Many companies also reported increased competition for labor and rising wage pressures. These challenges are forcing manufacturers to rethink how they maintain output, meet customer demand, and scale operations, said OnRobot.

The provider of hardware and software for collaborative applications said its grippers can help manufacturers optimize processes such as palletizing, pick and place, sanding, and screwdriving.


SITE AD for the 2026 Robotics Summit save the date.

OnRobot offers firsthand look at applications

At the “Build your Automation Roadmap” event, attendees will see live demonstrations of FANUC robot arms equipped with OnRobot EOAT for common applications such as machine tending, material handling, assembly, packaging, and quality inspection.

Automation experts will be on hand to share real-world experience in robotics, tooling, and integration. Their goal is to help manufacturers move from curiosity to confident implementation, the company said.

Brent Lindell, FANUC America

Brent Lindell, FANUC America

Kristian Hulgard, general manager, Americas, at OnRobot, will deliver an opening keynote on macrotrends affecting U.S. automation growth, why adoption is accelerating across manufacturing, and what it means for Dallas operations.

Brent Lindell, district manager at FANUC America, will provide live demonstrations of FANUC robots, identifying the practical approach to the automation journey.

Ruben Lanz, Adaptive Vision and Robotics

Ruben Lanz, Adaptive Vision and Robotics

Ruben Lanz, vice president at Adaptive Vision and Robotics, will explain how the right components, sourcing strategy, and distribution support can keep automation projects on track.

Derrell Guillory, AWC

Derrell Guillory, AWC

Derrell Guillory, technical account manager at AWC, will discuss why system integration matters, how integrators add value, and how to reduce risk while accelerating deployment.

Registration including lunch is free, but space is limited. To learn more, visit:
https://en.onrobot.info/industrial_openhouse

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