The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

Ocado acquires Haddington Dynamics, Kindred for $287M

By Steve Crowe | November 2, 2020

Ocado buys Kindred

Kindred System’s SORT piece-picking robot. | Credit: Kindred Systems

Ocado, a leading British online supermarket, has acquired two U.S.-based robotics companies for $287 million in hopes of making its warehouses more efficient. Ocado purchased San Francisco-based Kindred Systems, which specializes in robotic piece-picking, for about $262 million and Las Vegas-based Haddington Dynamics, a developer of low-cost robotic arms, for about $25 million.

The acquisitions are subject to regulatory approvals, but Ocado expects the deals to be completed in 2020. Ocado said the acquisitions will also enable Ocado to enter new robotics markets outside of grocery. Ocado put together this presentation to explain what it sees as the benefits of these acquisitions.

“We consider the opportunities for robotic manipulation solutions to be significant, both for Ocado Smart Platform clients and across the fast-growing online retail and logistics sectors,” said Tim Steiner, CEO Ocado Group. “Ocado has made meaningful progress in developing the machine learning, computer vision and engineering systems required for the robotic picking solutions that are currently in production at our Customer Fulfilment Centre (“CFC”) in Erith. Given the market opportunity we want to accelerate the development of our systems, including improving their speed, accuracy, product range and economics.

“I am delighted to be welcoming Kindred Systems and Haddington Dynamics to the Ocado group, as we believe they have the capabilities to allow us to accelerate delivery, innovate more, and grow faster. I am also excited by the opportunity to enter new markets for robotic solutions outside of grocery that is demonstrated by Kindred Systems’ robust growth, with existing customers such as Gap and American Eagle across the general merchandise and logistics sectors.”

The Ocado Smart Platform is an automated storage and retrieval system (AS/RS). Ocado is being sued by AutoStore, a Norwegian developer of AS/RS systems, for patent infringement. AutoStore alleges Ocado is infringing on five of its patents.

Kindred will have 180 robots deployed by the end of 2020. It expects to have revenue of more than $35 million in its fiscal 2021, the vast majority of which it said is recurring. Kindred’s SORT system features a proprietary technology stack, including machine learning, deep reinforcement learning and motion control, for robotic piece-picking. Its customer base includes leading global general merchandise retailers.

“The capability of handling 60,000+ products in e-commerce grocery fulfilment is that ultimate nirvana,” said Marin Tchakarov, CEO of Kindred.

Haddington Dynamics makes a variety of low-cost robotic arms, including the HDI collaborative robot that starts at just $11,000. The company credits it success to a “leap forward” in its proprietary encoder technology. Haddington said “the FPGA supercomputer onboard the robot gets 0.8-1.6 million points of precision (CPR) directly on each of the robot’s joints, allowing extremely imprecise parts to produce extremely precise movement.” Haddington’s customers include DuPont, MIT, NASA, Toshiba and many more.


“We’re absolutely thrilled to be joining Ocado Group,” said Todd Enerson, President of Haddington Dynamics. “Five years ago we were in a garage with a vision of taking this technology worldwide.”

In mid-October, Ocado acquired a minority stake in robotics startup Myrmex, which develops autonomous mobile robots to help automate the fulfillment of online grocery orders.

To follow the latest robotics acquisitions and funding news, check out The Robot Report‘s Investments Section.



About The Author

Steve Crowe

Steve Crowe is Executive Editor, Robotics, WTWH Media, and chair of the Robotics Summit & Expo and RoboBusiness. He is also co-host of The Robot Report Podcast, the top-rated podcast for the robotics industry. He joined WTWH Media in January 2018 after spending four-plus years as Managing Editor of Robotics Trends Media. He can be reached at [email protected]

Tell Us What You Think! Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles Read More >

A NEO humanoid putting away laundry.
1X partners with EQT to roll out humanoids across its portfolio companies
GAM headquarters.
Union Park acquires GAM, launches precision motion control platform
Daniele Pucci with four humanoid robots developed at IIT.
From iCub to humanoids: Generative Bionics raises $81M
Antioch co-founders Harry Mellsop, Alex Langshur, Colton Swingle, and Collin Schlager.
Antioch raises pre-seed funding to accelerate AI robotics testing

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • Supporting the future of medical robotics with smarter motor solutions
  • YUAN Unveils Next-Gen AI Robotics Powered by NVIDIA for Land, Sea & Air
  • ASMPT chooses Renishaw for high-quality motion control
  • Revolutionizing Manufacturing with Smart Factories
  • How to Set Up a Planetary Gear Motion with SOLIDWORKS
The Robot Report
  • Automated Warehouse
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe