The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

NZRAS releases a robotics roadmap for New Zealand

By Brianna Wessling | January 2, 2022

New Zealand Ecosystem

The robotics and automation systems (RAS) ecosystem in New Zealand. | Source: NZRAS

The New Zealand Robotics, Automation and Sensing (NZRAS) network has released a roadmap to guide the country’s development in robotics, automation and sensing (RAS).

The document is the first of its kind for the country. It gives an overview of the current state of RAS in New Zealand, and outlines sectors with the most potential for growth.

According to NZRAS, New Zealand has historically been behind in technological advancements because of its small size and distance from trading partners. The document is meant to help the country catch up to the rest of the world, while creating a path for the country to become a leader in specific sectors.

Today, the country’s RAS ecosystem employs over 3,200 people and generates more than NZD $1 billion annually. It involves over 84 developers, 43 integrators and 870 researchers.

NZRAS predicts that by 2040, 46% of day jobs will be at risk of replacement by automation. By 2025, the number of industrial and service robots being used will double.

The document highlights four sectors that will benefit the most from RAS development: manufacturing, horticulture and forestry, agriculture and aquaculture and consumer and professional services.

Manufacturing

Around 11% of New Zealand’s workforce works in manufacturing. It’s a diverse industry, New Zealand’s is made up of seven key sectors: food and beverage, wood and paper, machinery and equipment, chemicals and refining, plastics and rubber, metals and metal products and other manufacturing.

The largest of these sectors is food and beverage. In the next five years, NZRAS hopes to implement semi-autonomous meat and fish processing, with fully automating processing coming in the next 20 years.

Manufacturing is an industry that’s already interested in automation. According to NZRAS, 20% of all manufacturing firms undertake some form of research and development annually. Many manufacturing firms are larger businesses that have more resources to put into testing automation.

However, the country also faces more international competition in automating the manufacturing sector.

Horticulture and forestry

New Zealand’s horticulture and forestry sector is already looking to automation to solve labor shortage and environmental issues, like lowering water usage. RAS development in this area has a lot of room for growth, and New Zealand’s varied landscapes and geographic conditions provide a good testing ground.

There’s also a large domestic market for robots in these industries. In 2019, horticulture produce brought in an estimated NZD $9.6 billion in revenue, and forestry brought in another NZD $6.8 billion.

There are a number of challenges that come with automating this sector. Currently, New Zealand doesn’t have many test facilities within the country to develop new technologies. Many forests are harvested by small contractors that don’t have money to invest in RAS.

While New Zealand’s geography presents unique opportunities, it’s generally hilly landscape also creates more challenges. Additionally, climate change could make the industry as a whole less viable in the coming years.

Agriculture and aquaculture

In 2018, agriculture made up 4.3% of New Zealand’s GDP, and aquaculture made up .4% of it. Exporting goods like milk powder, meat, seafood and wool made up 65% of New Zealand’s primary sector exports.

Automating agriculture and aquaculture presents some of the same challenges as horticulture and forestry, such as a lack of testing facilities and environmental concerns.

However, RAS also faces unique challenges in adoption within this sector. Oftentimes, farm owners rely on peers for advice on new technologies, not experts. Benefits of automation also need to be expressed in relevant terms to farmers, such as cost per kg of milk solids.

Consumer and Professional Services

Consumer and professional services’ largest sectors in New Zealand are supermarkets, motor vehicle and parts retail and food and beverage services. Overall, retail trade generates over NZD $96 billion in sales.

This is another sector that has already been working towards automation, particularly in unmanned aerial vehicles (UAVs), unmanned ground vehicles (UGVs), logistics and packaging.

New Zealand’s domestic market size in retail and wholesale trade make it ideal for testing new products before a bigger, international market. According to NZRAS, the country’s regulatory authorities are also adaptable to testing new RAS, particularly UGVs and UAVs.

The challenges the country faces in this market aren’t unique to New Zealand. It will take time for people to be welcoming to robots filling roles in their everyday lives, and RAS developers will have to take into account privacy concerns.

New Zealand isn’t the only country looking to develop it’s robotics industry. China recently released its five year plan to grow its robotics industry.

About The Author

Brianna Wessling

Brianna Wessling is an Associate Editor, Robotics, WTWH Media. She joined WTWH Media in November 2021, after graduating from the University of Kansas with degrees in Journalism and English. She covers a wide range of robotics topics, but specializes in women in robotics, autonomous vehicles, and space robotics.

She can be reached at bwessling@wtwhmedia.com

Comments

  1. Michael John says

    January 3, 2022 at 12:21 pm

    Excellent message

    Reply
  2. Jay says

    January 7, 2022 at 1:52 pm

    I think RAS is getting more adoption worldwide, agriculture will be biggest beneficiary from RAS , countries like India where farming is done with almost no automation can benefit greatly.

    Reply

Tell Us What You Think! Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles Read More >

A woman with three daughters excitedly approaching a Tally robot in a grocery store.
Simbe upgrades vision platform with AI-powered capabilities
The Spot quadruped uses AI to provide more insights into site health, says Boston Dynamics.
Orbit 5.0 adds features to Boston Dynamics’ Spot quadruped robot
hero image of UR15 robot and an ABB AMR with wine barrels on it along with the podcast logo.
Automate 2025 recap
One of Saildrone's uncrewed surface vehicles (USVs) with the Denmark flag on it.
Saildrone brings in $60M to expand European maritime presence

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.
The Robot Report Listing Database

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • Sager Electronics and its partners, logos shown here, will exhibit at the 2025 Robotics Summit & Expo. Sager Electronics to exhibit at the Robotics Summit & Expo
  • The Shift in Robotics: How Visual Perception is Separating Winners from the Pack
  • An AutoStore automated storage and retrieval grid. Webinar to provide automated storage and retrieval adoption advice
  • Smaller, tougher devices for evolving demands
  • Modular motors and gearboxes make product development simple
The Robot Report
  • Mobile Robot Guide
  • Collaborative Robotics Trends
  • Field Robotics Forum
  • Healthcare Robotics Engineering Forum
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe