Listen to this article

MassRobotics announces the launch of a new partnership with Procter & Gamble (P&G) to collaboratively explore technologies around automation and manufacturing-related applications. Proctor & Gamble is a leading, global consumer products manufacturer with one of the largest supply chain and distribution networks.

“It’s always thrilling to see MassRobotics’ partners and residents work together to explore the edge of the robotics innovation,” said Fady Saad, cofounder & vice president of strategic partnerships, MassRobotics. “P&G offers inroads and intelligence to help our startups bring new thinking to automation and AI for manufacturing. We believe this mutual exploration of technology can benefit the entire automation category.”

MassRobotics’ core mission is to help create and scale the next generation of successful robotics and connected devices companies, by working to provide entrepreneurs and innovative robotics/automation startups with the workspace and resources they need to develop, prototype, test and commercialize their products and solutions.

The goal of the partnership is to develop ideas to improve productivity, drive increased value for consumers, accelerate agility from more automation, and allow more flexibility in meeting the manufacturing deadlines of customers. In addition to exploring and accessing innovations from resident startups, MassRobotics’ overall community will help P&G remain on the cutting-edge of the robotics and automation industry and more closely collaborate with existing P&G robotics partners in Massachusetts.

“We’re excited to be a member of this critical ecosystem to collaborate on the direction and offerings of MassRobotics’ residents and partners,” said Jay Joyner, director of robotics and automation, P&G. “This will help us as we identify breakthrough innovation with robotics and automation technologies more quickly. This accelerates our ability to deploy innovative new technologies to our manufacturing sites.”