At a weekend Engadget Expand event at Fort Mason in San Francisco, Kickstarter co-founder Yancey Strickler spoke about Kickstarter’s success: 17 projects raised $1 million+ in 2012, a 43.66% success rate, with much of the money going to film & video projects, games, design and music.
Also at the Engadget event were a group of Indiegogo projects and some feisty Indiegogo sales people who emphasized that Indiegogo is the largest global crowdfunding platform and campaigners can launch campaigns from every country in the world. Also, that they are more flexible about funding options, unlike Kickstarter which applies an “all or nothing” rule meaning the campaign must reach a minimum pledge level or none are collected.
Notable robotics-related projects from these two crowdfunders include Oculus Rift, Form 1 hi-res 3D printers, DiveBot and Dragonfly, the GA Tech robotic insect spin-off which raised over $1 million.
Kickstarter is located in New York City’s lower east side; Indiegogo in the heart of SOMA in San Francisco. The rivalry is palpable and it’s all for the good of the campaigns.