The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

John Deere forms joint venture with GUSS Automation

By Mike Oitzman | April 22, 2022

John Deere 8R autonomous tractor and GUSS mini-GUSS sprayer

John Deere continues to add innovative autonomous agriculture solutions to its robotic portfolio. | Credit: Deere & GUSS

Deere & Company (NYSE: DE) has formed a joint venture with GUSS Automation, LLC, in Kingsburg, California. GUSS (Global Unmanned Spray System) is a pioneer in semi-autonomous orchard and vineyard sprayers.

High-value crops (HVCs), such as orchards and vineyards, generate significantly higher value per acre than grains or oilseeds. The three primary high-value crop categories include bedded crops (vegetables and melons), vineyards (grapes and other berries), and orchard crops (almonds, citrus, olives, apples, etc.).

John Deere autonomous tractor

The John Deere 8R Autonomous Tractor was launched formally in January 2022. | Credit: Deere

“As demand for high-value crops grows, we see significant opportunities to help growers be more productive while addressing the challenges of increasing labor costs and finding skilled labor to operate equipment,” said Chris Davison, Director, Small Tractor & HVC Production Systems, at John Deere. “The GUSS team has a deep understanding of the high-value crop production system, as well as strong relationships with customers and a proven track record of deploying innovative technology.”

Multiple GUSS sprayers can be remotely supervised by a single operator, allowing growers to spray orchards and vineyards more quickly and consistently, using fewer resources and reducing costs by eliminating operator error and downtime. The machines also control application rates and sprayer speeds across entire fields and in variable terrain with adjustable software parameters.

Both companies are RBR50 2022 honorees this year, Deere was recognized for the launch of the John Deere 8R Autonomous Tractor, while GUSS was recognized for the launch of the mini-GUSS version of their robotic sprayer.

“Deere and GUSS are both committed to investing in innovation and technology to help farmers be more productive and profitable while growing more food using fewer resources,” Davison said.

Through a joint venture, Deere will help GUSS further collaborate with the Deere sales channel and GUSS will continue its innovation and product development to best serve customers, Davison said.

GUSS was founded in 2018 and has approximately 35 full-time employees. GUSS will retain its employees, brand name, and trademark, and continue to operate from its current location. GUSS employees, customers, and business partners should notice little change in daily operations resulting from the joint venture.

About The Author

Mike Oitzman

Mike Oitzman is Senior Editor of WTWH's Robotics Group and founder of the Mobile Robot Guide. Oitzman is a robotics industry veteran with 25-plus years of experience at various high-tech companies in the roles of marketing, sales and product management. Mike has a BS in Systems Engineering from UCSD and an MBA from Golden Gate University. He can be reached at moitzman@wtwhmedia.com.

Tell Us What You Think! Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles Read More >

An ABB robot painting a car hood.
ABB deploys PixelPaint at Mercedes-Benz plant in Germany
Six of multiple possible assistance scenarios with a prototype of a new robot being developed at MIT. Top row: getting into/out of a bathtub, bending down to reach objects, and catching a fall. Bottom row: powered sit-to-stand transition from a toilet, lifting a person from the floor, and walking assistance.
MIT engineers create elder assist robot E-BAR to prevent falls at home
New enabling technologies from Automate 2025
Soon-to-be CEO Dave Rosa.
Intuitive Surgical is making a CEO change

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.
The Robot Report Listing Database

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • Sager Electronics and its partners, logos shown here, will exhibit at the 2025 Robotics Summit & Expo. Sager Electronics to exhibit at the Robotics Summit & Expo
  • The Shift in Robotics: How Visual Perception is Separating Winners from the Pack
  • An AutoStore automated storage and retrieval grid. Webinar to provide automated storage and retrieval adoption advice
  • Smaller, tougher devices for evolving demands
  • Modular motors and gearboxes make product development simple
The Robot Report
  • Mobile Robot Guide
  • Collaborative Robotics Trends
  • Field Robotics Forum
  • Healthcare Robotics Engineering Forum
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe