The Tally inventory robot, part of Simbe’s Store Intelligence platform, at a DeCicco & Sons grocery store. Source: Simbe
Simbe Robotics Inc. today announced a strategic partnership with DeCicco & Sons, a family-owned grocery chain in New York state. The partners will bring Simbe’s Store Intelligence platform to DeCicco’s flagship Sleepy Hollow location and additional stores in Eastchester and Larchmont.
Simbe said its platform delivers real-time, storewide visibility into pricing accuracy, product availability, and inventory placement—supporting greater operational precision and in-store execution.
“At DeCicco & Sons, we’ve always prided ourselves on providing the finest selection of products with exceptional customer service,” stated John DeCicco Jr., president of DeCicco & Sons. “Partnering with Simbe allows us to enhance that experience even further.”
“By automating inventory management, our team members can spend more time assisting customers and less time on repetitive tasks,” he added. “This technology perfectly complements our vision for the future of grocery retail, expediting order fulfillment to our distribution and vendor partners.”
DeCicco deploys tech to improve customer experience
Simbe Tally with DeCicco & Sons branding scans grocery shelves. Source: Simbe
Founded in 1973 when John DeCicco Sr. acquired a small grocery store in the Bronx, DeCicco & Sons said it has become a premier grocery chain in the New York metropolitan area. Today, the second generation, John Jr., Chris, and Joe Jr., operates eleven stores throughout Westchester and Putnam Counties, including the newest flagship location in Sleepy Hollow.
The Sleepy Hollow flagship integrates Simbe’s platform alongside other innovations, such as digital shelf displays from Aperion, contactless checkout, and mobile integrations, said the partners. These integrated technologies “create a seamless, modern retail environment that boosts product availability, pricing accuracy, and service quality while reducing manual effort,” they asserted.
“For DeCicco & Sons, it’s not just about innovation; it’s about precision at scale,” said Simbe. “With real-time shelf intelligence powering internal systems and shopper-facing services, the retailer can streamline fulfillment, reduce labor inefficiencies, and deliver a more consistent, trusted customer experience across locations.”
Simbe noted that grocery price volatility has increased by more than 300% and said automation can help mitigate price fluctuations and reduce food waste through increased efficiency.
The Business Research Co. predicted that the retail robotics market will experience a compound annual growth rate (CAGR) of 37.1%, reaching $120.00 billion by 2029. Similarly, ABI Research forecast that worldwide commercial robot revenue in retail stores will have a CAGR of over 25% from 2022 to 2030 and exceed $8.4 billion by 2030.
Simbe continues East Coast expansion
Simbe said its partnership with DeCicco marks a step forward in its East Coast expansion and “reinforces the company’s role as the infrastructure powering modern retail.” Simbe said its platform can deliver up to 98% on-shelf product availability and 90% improved pricing accuracy, ensuring that the store floor matches what shoppers expect—and what digital systems rely on to fulfill.
“DeCicco & Sons is setting a new bar for retail innovation,” said Brad Bogolea, co-founder and CEO of Simbe. “We’re proud to be their technology partner as they scale a smarter, faster, more connected shopping experience.”
Simbe said its Store Intelligence platform includes the Tally autonomous mobile robot (AMR), which identifies product locations, stock levels, and pricing and promotion information with computer vision. The company added that its vision and artificial intelligence, which it upgraded last month, can provide “unprecedented visibility and near real-time insights.”
Simbe said this streamlines inventory management and store operations while elevating store teams and shoppers’ experiences The company works with top global brands in the U.S., Europe, and Asia.
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