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How is Pepper, SoftBank’s emotional robot, doing?

By Frank Tobe | May 27, 2016

Pepper is a child-height human-shaped robot described as having been designed to be a genuine companion that perceives and acts upon a range of human emotions. 

SoftBank, the Japanese telecom giant, acquired Aldebaran Robotics and commissioned the development of Pepper. Subsequently SoftBank joint ventured with Alibaba and Foxconn to form a development, production and marketing entity for the robots. There has been much fanfare about Pepper, particularly about it's ability to use its body movement and tone of voice to communicate in a way designed to feel natural and intuitive. 

The number of Peppers sold to date is newsworthy. As of today, there are likely close to 10,000 Peppers out in the world. Online sales have been 1,000 units each month for the last seven months with additional sales to businesses such as Nestle for their coffee shops and SoftBank for their telecom stores.

At around $1,600 per robot, 10,000 robots equates to $16 million in sales but Peppers are sold on a subscription contract that includes a network data plan and equipment insurance. This costs $360 per month and, over 36 months, brings the total cost of ownership to over $14,000. Consequently many are asking what Peppers are being used for, how they are being perceived, and whether they are useful? Essentially, how is Pepper doing? and does it offer value for money spent?

Two recent videos provide a window into Pepper's state of development. 

FINANCIAL TIMES

In a promotional effort, Pepper and a SoftBank publicity team came to the London offices of the Financial Times for an introduction and visit. This video shows one reporter's attempt to understand Pepper's capabilities and interactive abilities. 

 

People in the FT offices were definitely attracted, amused and happy with the initial experience of being introduced to Pepper. They laughed at Peppers failures and patted its head to make it feel better. But Pepper failed in every way to (1) be a companion, (2) recognize emotional cues, (3) be able to converse reliably and intelligently, and (4) provide any level of service other than first-time entertainment.

MASTERCARD

MasterCard unveiled the first application of their MasterPass digital payment service by a robot. It will be rolled out in Pizza Hut restaurants in Asia on Pepper robot order-takers beginning in Q4 2016. To accentuate the hook-up, MasterCard created this video showing what they hope will be a typical interaction involved in Pepper taking a customer's order.

 

Tobias Puehse, vice president, innovation management, Digital Payments & Labs at MasterCard, said of the venture with SoftBank and Pepper bots: “The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.”

One might ask what happens in a noisy imperfect acoustic environment? What does conversing with Pepper really add to a conveniently placed kiosk or tablet? How are Pepper's emotional capabilities being used in this simple order-taking interaction? What happens if a customer strays from the dialogue the robot expects?

BOTTOM LINE

There's no doubt that Pepper is an impressive engineering feat and that it is an advertising draw. However the emotion recognition aspects of Pepper didn't appear to be important in both videos even though that is supposed to be Pepper's strength. The entertainment value seemed to be what attracted the crowds. This temporary phenomena isn't likely to persevere over time. In fact, this was shown to be true in China where restaurants began using rudimentary robots as mobile servers and busbots. In the last few months, however, there have been reports of those robots being retired because their entertainment value wore off and their inflexibility as real servers became evident.

The marketing around Pepper may have created expectations that can't be met with this iteration of the robot. A comparison can be made here to Jibo and the problems it is having meeting deadlines and expectations. Jibo has extended the delivery date – once again – to October, 2016 for crowdfunded orders and early next year for the others. 

The connection of Pepper to a telecom provider and the sales it brings in the form of 2 and 3 year data service contracts, can be big business to that provider – SoftBank is the exclusive provider of those data services in Japan. An example of the value of that business can be seen by a surge in share price of Taiwan telecom company Asia Pacific Telecom on news that the company will begin selling Pepper robots in Taiwan. 

About The Author

Frank Tobe

Frank Tobe is the founder of The Robot Report and co-founder of ROBO Global which has developed a tracking index for the robotics industry, the ROBO Global™ Robotics & Automation Index. The index of ~90 companies in 13 sub-sectors tracks and captures the entire economic value of this global opportunity in robotics, automation and enabling technologies.

Comments

  1. Ken Ashton says

    February 12, 2018 at 6:52 pm

    Excellent site, interesting and useful information and the best I’ve found with meaningful info.
    Videos were great, to be aware of the basic types available tand their names .

    With no ‘personal experience’ of robots, I needed answers to very basic questions
    1. Aquisition. What are the options (and trade-offs) – Kit, ready-built, leased etc)
    2. Pre-programmed default behaviours – what are they
    3. Operator programming. Which parameters are programmable)
    4. Exactly how programmable is it (language, interface,
    5. Maintenance . What (if any) maintenance is required, How reliable is it, what are the procedures when the robot ‘breaks down’, i.e; the questions manufacturers hate duscussing. Are there any diagnostics and relacement part methodologies that one needs to be aware of.
    6. Overall operating costs.

    You got me a lot closer to understanding how realistic and accessible robots currently are, and how they are evolving – thank you for that.

    I’m a retired engineer with a electronic/mechanical/computing background currently living ‘out in the sticks’ in Greece. I’m also assisting local varoius students of occupational therapy and trying to motivate them into getting involved with social robotics.

    I’m a reasonable amateur programmer, and would love it if you ever find time and space to give people like me ideas, examples and guidance on where to find such information.

    Many thanks. Well done sir.

    Reply
  2. Tracy Rintoul says

    November 22, 2018 at 2:57 pm

    I think Pepper is wonderful and I would love to have a Pepper in my house

    Reply
  3. Doug Eddy says

    November 23, 2018 at 9:35 pm

    I think this robot is a gold mind. I would love to own a few and lease them out to big department stores.

    Reply
  4. Jeff says

    June 13, 2019 at 5:05 am

    I would like pepper as a companyon

    Reply
  5. Jason Moore says

    August 1, 2019 at 9:23 pm

    Nice, but they quoted us $30,000 for one of these and that was with an educational discount.

    Reply
    • Iftikhar says

      November 8, 2019 at 10:42 pm

      In japan its cost only 13000$ because i went yesterday to buy one and i purchased it for kids.

      Reply
    • info steve says

      April 14, 2020 at 12:59 am

      that is probably from robotlabs site .. they have their own team of programmers there and you are paying for their service.

      Reply
  6. Patricia Robinson says

    August 20, 2020 at 1:06 pm

    What is the full price of pepper the robot and is it in stock and you can buy it right away
    Do you have to program it right away to use it. E mail me

    Reply
  7. Gary Price says

    October 14, 2020 at 7:28 pm

    I’ll wait until the price comes down. This is a real luxury.

    Reply
  8. Terri Porras says

    November 6, 2020 at 11:34 pm

    I love Pepper, and I want her for companionship, information and education. I can’t wait!
    Thank you.

    Reply

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