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This illustration shows the rotor and stator assemblies within the LiveDrive actuator design. | Image credit: Genesis Robotics

Genesis Robotics & Motion Technologies, manufacturer of LiveDrive, a high torque density direct drive motor for robotics and automation, announced that it will open an office in Frankfurt, Germany, to better serve the highly innovative and rapidly growing European market. Matteo Stagni has been appointed General Manager for Genesis Europe. Stagni has more than 20 years of experience in robotics, motion, and industrial automation in several markets and companies including his previous employer, Schneider Electric, a world leader in digital transformation, energy management and automation.

“Genesis is pleased to announce the opening of our European office in Frankfurt led by Mr. Stagni. This strategic investment allows Genesis to better serve the rapid growth of our European customers and support their accelerated product development timelines directly,” says Chris di Lello, CEO of Genesis Robotics & Motion Technologies. “We are also very excited to install Mr. Stagni as General Manager, Genesis Europe. His deep industry experience, business leadership, and local knowledge will create immediate value for our existing customers in the region and expand our reach in Europe.”

“I’m really excited about joining the Genesis team,” says Stagni. “Genesis has the innovation, engineering, and manufacturing capability, and most importantly, the customer value creation mindset required to meet the ever-increasing demands of the European customers. I see this as a rare opportunity to bring something genuinely game-changing to the robotics and automation industries.”

According to Stagni, the Genesis LiveDrive direct drive motor technology complements leading-edge innovation in Industry 4.0, enabling more sophisticated AI-based solutions in robotics and motion applications by transforming the underlying hardware.

The new Wyzo Sidebot uses Genesis Robotics LiveDrive LDD actuators to move the robot. | Image credit: Wyzo Robotics

Genesis will be showcasing its LiveDrive series of direct drive motors at automatica, June 21 – 24 in Munich, including the LiveDrive LDD series integrated into ABIflexx’s delta robot, and the world’s first high-speed collaborative sidebot by Wyzo, utilizing LiveDrive’s features to create a collaborative delta robot without the need for protective barriers.