BOSTON, MA — Increasing product complexity combined with the ever pressing market pressures to develop these products faster and cheaper requires new ways of exploring product performance. A recent report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), “Engineering Evolved: Getting Mechatronics Performance Right the First Time,” finds that an increasing number of companies are responding with an “early and often” approach to the use of simulation tools. According to Aberdeen’s research, it’s a response that’s getting results, including an average savings of $332,673 and 118 days for complex products. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5359.

“To beat the competition, today’s manufacturers are trying to build better products faster and at less cost,” observed Michelle Boucher, Research Analyst in Aberdeen’s Product Innovation and Engineering Group. “Meeting these often conflicting criteria is challenging in its own right. To address this, many are turning to simulation. Simulation has grown in kind to offer a wide range of assessments that include a variety of physical phenomena, electrical behavior, as well as embedded software programming. This has caused many manufacturers to change how they view simulation. Leaving behind a tactical focus on prototype reduction, they are doing more in the virtual world in ways that allow them not just to build better products, but under tighter constraints.”

Using a survey of over 250 manufacturers, the report entitled “Engineering Evolved: Getting Mechatronics Performance Right the First Time” identified the strategies, organizational capabilities, and enabling technologies that are most likely to optimize the value of simulation. It also identifies the critical next steps organizations must take to begin to improve their performance today.

A complimentary copy of this report is made available due in part by the following underwriters: Autodesk and Siemens PLM. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5359.

For additional access to complimentary Product Innovation and Engineering Research, please visit http://research.aberdeen.com/index.php/-product-innovation