The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

Automotive Robotics Prompts Detroit-China Partnership

By Eugene Demaitre | May 5, 2016

The automotive industry is one of the biggest users of robotics, but it’s far from saturated with automation. In addition to autonomous vehicles, the demand for advanced manufacturing has driven automotive robotics partnerships between U.S. and Chinese companies. For example, Zhejiang Wanfeng Technology Development Co. last month reportedly acquired The Paslin Co. from Tower Three Partners for $302 million.

Lincoln International LLC advised Tower Three Partners on the deal. Wanfeng Technology is a Zhejiang, China-based manufacturer and systems integrator whose products include a high-pressure, die-casting robot. Its parent company, Wanfeng Group, had revenue of $3 billion last year.

Not only are Chinese companies hoping to tap technical innovation through such partnerships, but they’re also looking to the next generation of automobiles, which are expected to be lighter and will require more flexible industrial automation.

“Wanfeng could acquire advanced welding robot technology through this acquisition, which will be used in the entire vehicle manufacturing process that Wanfeng hasn’t tapped into in the past,” said Qu Xianming, executive director of the Chinese Mechanical Engineering Society.

Chinese and American executives at Wanfeng-Paslin merger.

Wanfeng Technology and Paslin executives celebrate the acquisition.

Concerns about economic competitiveness, massive amounts of traffic, and air pollution are also compelling China’s pursuit of self-driving cars and robotics.

Michigan retools for jobs

Warren, Mich.-based Paslin designs and builds robotic welding and assembly equipment for the automotive industry. Paslin has about 730 employees and reassured local officials that the purchase would not cost any American jobs.

“This is not about reducing our investment or workforce,” Kirk Goins, CEO of Paslin, told the Detroit Free Press. “How many of our jobs are we going to lose? Not a damned one. We need 150 more people.”

“We plan to continue to focus on NAFTA execution commitments and support the existing Paslin expansion plans in the North American market,” said Wu Jinhua, chairman and CEO of Wanfeng.

The Michigan Strategic Fund, which is part of the Michigan Economic Development Corp., recently created the 21st Century Jobs Fund. The fund will award $5 million in grants encouraging Chinese investment in the state.

Auro gets funding for self-driving shuttles

Elsewhere in automotive robotics, Auro Robotics Inc. has secured $2 million in funding from Motus Ventures and Rothenberg Ventures in addition to previous funding from Y Combinator.

Auro Robotics founders with their vehicle.

Auro Robotics’ founders have been developing driverless shuttles.

Self-driving cars face significant challenges, including competing research and development efforts, high consumer expectations, and the threat of government regulation. However, autonomous vehicles face fewer barriers in controlled environments such as college campuses.

“Operating at lower speeds, free of complex government regulations, with the right technologies, we can go completely driverless today versus in nine years, as projected for public transportation,” said Jim DeSanto, managing partner at Motus Ventures. “We’ve seen strong demand for around-the-clock autonomous shuttle services on college and corporate campuses, military bases, and retirement communities.”

Auro Robotics plans to deploy autonomous shuttles to a major U.S. university this year. It is piloting the Auro Prime electric vehicles, sensors, and guidance and cloud-based fleet-management software at Santa Clara University.

“Motus Ventures provides us with unparalleled industry expertise and connections to help us scale autonomy in the automotive market right away,” said Nalin Gupta, CEO of Sunnyvale, Calif.-based Auro Robotics.

More on Automotive Robotics:

  • Robotics Companies Garner Funds for Converging Technologies
  • Mazda Taps the Brakes on Self-Driving Car Hype
  • Self-Driving Cars Get a Boost From Big Automakers
  • Toyota Staffs Up for AI, Robotics Research
  • Funding Fuels Self-Driving Vehicle Startups
  • Uber Gives CMU $5.5 Million to Rebuild Self-Driving Research

Finland breaks robotic record

Valmet Automotive Inc. will be buying more than 250 welding robots from ABB Group in the largest robotics purchase in Finnish history. Valmet already uses more than 200 robots from Zurich-based ABB Robotics in its production of Mercedes-Benz vehicles.

The new robots will be used next year in the manufacture of the GLC sport utility vehicle (which will have a hydrogen fuel-cell option). The new robots are more precise and energy-efficient, said ABB. They are also expected to improve Valmet’s flexibility and productivity.

About The Author

Eugene Demaitre

Eugene Demaitre is editorial director of the robotics group at WTWH Media. He was senior editor of The Robot Report from 2019 to 2020 and editorial director of Robotics 24/7 from 2020 to 2023. Prior to working at WTWH Media, Demaitre was an editor at BNA (now part of Bloomberg), Computerworld, TechTarget, and Robotics Business Review.

Demaitre has participated in robotics webcasts, podcasts, and conferences worldwide. He has a master's from the George Washington University and lives in the Boston area.

Related Articles Read More >

Cohesive Robotics offers software for an adaptable welding workcell, shown here.
Cohesive Robotics releases Smart Welding Robotic Workcell
close up view of the TUM robot tree.
Unveiling the Tree of Robots: A new taxonomy for understanding robotic diversity
The global industrial robot market has declined since the COVID-19 pandemic, according to this Interact Analysis graph.
Global industrial robot market contracted 5.8% last year, reports Interact Analysis
Augmentus Founders. From left to right – Chong Voon Foo, Leong Yong Shin, Daryl Lim
Augmentus raises Series A+ funding to reduce robot programming complexity

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.
The Robot Report Listing Database

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • How to Set Up a Planetary Gear Motion with SOLIDWORKS
  • Sager Electronics and its partners, logos shown here, will exhibit at the 2025 Robotics Summit & Expo. Sager Electronics to exhibit at the Robotics Summit & Expo
  • The Shift in Robotics: How Visual Perception is Separating Winners from the Pack
  • An AutoStore automated storage and retrieval grid. Webinar to provide automated storage and retrieval adoption advice
  • Smaller, tougher devices for evolving demands
The Robot Report
  • Automated Warehouse
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe