The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

Asustek, Xiaomi Look to Robotics as Smartphone Market Slows

By Eugene Demaitre | November 16, 2015

Asustek Computer Inc. plans to expand from mobile devices into healthcare robotics in the coming year. The Taiwan-based company started out as a manufacturer of motherboards for PCs.

This parallels the development of information technology from personal computing through smartphones and robots, thanks to the increasing processing power and density according to Moore’s Law.

Asus’ roadmap places a high priority on the “smart home,” including cloud computing and robotics, said Jonathan Tzeng, Asus vice chairman, last year. The company expects to develop robots to help care for children and the elderly.

“In the future, people at all ages will need specific robots, and we are thinking how to best meet the demands from children,” said Asus Chairman Jonney Shih.

Shih said he isn’t worried that robots will become smarter than humans. He added that robots, AI, and the cloud should be used to help humans but didn’t say when an Asus robot will be made.

Asustek CEO Jonney Shih

Asustek Chairman Jonney Shih isn’t worried about a robot uprising and says that robots should help humans.

Asustek’s AGAiT Technology Corp. unit already offers several household cleaning robots. Taiwan is trying to catch up to China, South Korea, and other nations in consumer electronics, but it has lost some market share.

This past summer, Asus announced support for its Smart Home collection of alarms, temperature and humidity sensors, power-management devices, and cameras.

The Pepper social robot from SoftBank and Aldebaran uses an Asus camera, and the open-source Qbo robot also uses Asus sensors.

In addition, Asustek’s Da Vinci Lab is working on combining big data and robotics. Under the Internet of Things (IoT), the ability to gather and analyze data from around the home or worksite and then act on it could be valuable.

“That would complete the third generation of the industrial revolution,” Shih said.

Asus has teamed up with Google for the OnHub router, which could be another step toward the smart home. The $200 device uses a processor from Qualcomm, which is also trying to establish an ecosystem for its own mobile processors.

The IoT market, however, is still far from mature, say some industry observers. It remains to be seen which companies will be successful at transitioning from sensor and mobile technologies to true IoT.

Xiaomi rolls into robotics

Asustek isn’t the only consumer electronics company looking to move into robotics. Last month, Xiaomi Inc. announced the Ninebot mini, a two-wheeled vehicle based on technology it acquired from Segway this year.

China-based Xiaomi is the world’s third-largest smartphone maker, after Samsung and Apple. Like other electronics manufacturers, it has suffered from slowing orders for PCs and tablets.

The personal transportation device costs $315, can go up to 10 mph, and weighs 28 lb. It has a range of about 13 miles, can be controlled via a smartphone app, and is available in China.

More on Asian Robotics Investments:

  • Taiwan Finally Gets Serious About Building Robots
  • Intel Invests $67 Million in Chinese Tech Firms
  • Segway and Ninebot Roll Off Together as a Couple
  • Google Invests in Chinese AI Company
  • Pepper for Biz Comes to Japan
  • Dell to Invest $125 Billion in China for AI, Market Access
  • Bombs Away: Intel Drops $60 Million on China Drone Maker

Both are Asustek and Xiaomi are competing for the Brazilian smartphone market. Despite their competition and the shrinking global market, Asustek has been looking for partners in Xiaomi’s supply chain.

Xiaomi was banned in India last year for infringing on Ericsson’s patents, allowing Asustek to increase its smartphone shipments from about 800,000 units this year to 2.5 million in 2016. Taiwan-based Foxconn Electronics manufactures phones for both Asus and Xiaomi, as well as Apple.

India is the world’s largest smartphone market, and up to 100 million smartphones are expected to be sold there this year. Asustek hopes to sell 30 million total next year.

About The Author

Eugene Demaitre

Eugene Demaitre is editorial director of the robotics group at WTWH Media. He was senior editor of The Robot Report from 2019 to 2020 and editorial director of Robotics 24/7 from 2020 to 2023. Prior to working at WTWH Media, Demaitre was an editor at BNA (now part of Bloomberg), Computerworld, TechTarget, and Robotics Business Review.

Demaitre has participated in robotics webcasts, podcasts, and conferences worldwide. He has a master's from the George Washington University and lives in the Boston area.

Related Articles Read More >

A man walking down a crosswalk wearing the Ekso personal exoskeleton with a woman walking beside him. The man is also using crutches to stay steady.
NVIDIA accepts Ekso Bionics into its Connect program
RealMan Robotics offers a variety of mobile manipulators.
RealMan displays embodied robotics at Automate 2025
Six of multiple possible assistance scenarios with a prototype of a new robot being developed at MIT. Top row: getting into/out of a bathtub, bending down to reach objects, and catching a fall. Bottom row: powered sit-to-stand transition from a toilet, lifting a person from the floor, and walking assistance.
MIT engineers create elder assist robot E-BAR to prevent falls at home
Soon-to-be CEO Dave Rosa.
Intuitive Surgical is making a CEO change

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.
The Robot Report Listing Database

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • Sager Electronics and its partners, logos shown here, will exhibit at the 2025 Robotics Summit & Expo. Sager Electronics to exhibit at the Robotics Summit & Expo
  • The Shift in Robotics: How Visual Perception is Separating Winners from the Pack
  • An AutoStore automated storage and retrieval grid. Webinar to provide automated storage and retrieval adoption advice
  • Smaller, tougher devices for evolving demands
  • Modular motors and gearboxes make product development simple
The Robot Report
  • Mobile Robot Guide
  • Collaborative Robotics Trends
  • Field Robotics Forum
  • Healthcare Robotics Engineering Forum
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe