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Apple buys Israel’s PrimeSense for $350 million

By Frank Tobe | November 29, 2013

Famous from being the synchronized depth perception system inside the Microsoft Kinnect, PrimeSense, a venture-funded company based in Tel Aviv, was just acquired by Apple for $350 million.

Bloomberg reports that Apple confirmed the purchase but reported that Apple won't discuss their purpose or plans in relation to the acquisition.

PrimeSense has been developing depth-sensing technology such as that in the new 3D Systems Sense 3D scanner, or the navigation platform Ava by iRobot or the Smart Terrain by Qualcomm's Vuforia.

In addition to the Ava, PrimeSense's 3D sensing technology, with its affordable sensors, is opening up new possibilities in robotics including letting the robot “see” their surroundings just like humans do. With the PrimeSense 3D camera system you can take a picture of something and see it in deep ways. The technology could be helpful in home consumer products as well as for various professions such as field workers, machine shops and manufacturers.

About The Author

Frank Tobe

Frank Tobe is the founder of The Robot Report and co-founder of ROBO Global which has developed a tracking index for the robotics industry, the ROBO Global™ Robotics & Automation Index. The index of ~90 companies in 13 sub-sectors tracks and captures the entire economic value of this global opportunity in robotics, automation and enabling technologies.

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