The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

ABB spending $20M to expand U.S. robotics factory

By Steve Crowe | March 16, 2023

a large industrial robot arm from ABB Robotics

ABB this morning started construction on the expansion of its existing North American robotics headquarters and manufacturing facility in Auburn Hills, Michigan. The $20 million project is expected to be completed in November 2023 and will create 72 highly skilled new jobs in the area and is supported by a $450,000 Michigan Business Development Program performance-based grant.

Adding to the $14 billion ABB has invested in the US since 2010, the latest investment in its robotics headquarters and factory will benefit customers in the Americas, particularly those in growth sectors including electric vehicles, healthcare, packaging and logistics. With the expansion set to increase the factory’s production capacity, it responds to the increased demand for automation from 70% of U.S. businesses looking to bring production closer to home, as revealed by ABB Robotics’ survey of 1,610 executives in the U.S. and Europe in June 2022.

“Our investment is a significant step in accelerating ABB Robotics’ global leadership in developing and manufacturing cutting-edge robotic solutions in the U.S., for the Americas,” said Sami Atiya, president of ABB Robotics and Discrete Automation. “As the global megatrends of labor shortages, uncertainty, the near and reshoring of production, and a desire to operate more sustainably accelerate, more businesses are turning to automation to build resilience while improving efficiency and flexibility. Our expanded facility will help us to better serve customers in the US and across the Americas, giving them access to innovative automated solutions.”

ABB Robotics moved into the 538,000-square-foot building in 1993 and opened the manufacturing plant in 2015. The expansion and increased use of automation in the factory will create new jobs, supporting the ABB Robotics Packaging & Logistics Headquarters in Atlanta and the Robotics Lifesciences and Healthcare Hub located at the Texas Medical Center in Houston. ABB already has a workforce of approximately 350 employees at Auburn Hills.

“ABB’s $20 million investment creating 72 jobs will build on our economic momentum and help us continue leading the future of robotics and automation,” said Michigan Governor Gretchen Whitmer. “Thanks to companies like ABB Robotics and the support of our local partners, we can keep bringing jobs and investment to every region of our state, revitalizing communities, and building an economy of the future.”

ABB said this investment will see the latest digital and automation technologies implemented to manufacture next-generation robots in the U.S., for the Americas, streamlining the delivery process and reducing lead times. Close to 90% of robots delivered to customers in the U.S., Canada, Mexico and South America will soon be made in Auburn Hills. The plant will use flexible, modular production cells that are digitally connected and networked, and served by intelligent autonomous mobile robots. AI-powered robotic systems will take on tasks such as screw driving, assembling and material handling, relieving people from these tasks and enabling more rewarding work.

“The expanded facility will feature the most advanced technology available, with AI-enabled robots and smart digital manufacturing systems supporting the production and manufacture of state-of-the-art customer solutions,” said John Bubnikovich, ABB United States robotics division president. “Almost every aspect of the site will be upgraded to enrich our efforts to attract, retain and nurture the best automation talent, while creating a US manufacturing hub and headquarters befitting of a global leader in automation.

As a world-leading robotics company, ABB has made a number of important announcements over the last few months. In December 2022, it launched the SWIFTI CRB 1300 robot arm and opened a robotics mega factory in Shanghai. In October, ABB launched the IRB 1010, which is the company’s smallest industrial robot ever. 

And in September 2022 it launched its first range of rebranded autonomous mobile robots (AMRs) following the acquisition of mobile robot leader ASTI Mobile Robotics in 2021 for $190M. ASTI Mobile Robotics’ solutions are now rebranded and integrated into ABB’s portfolio, grouped under the Flexley name, indicating the flexibility of operations that the AMRs offer. The first rebranded models to be released, Flexley Tug and Flexley Mover, cover applications including towing, trolley transportation up to 5,350 lbs (2000 kg), as well as lifting and transporting racks, containers and pallets of 4,000 lbs (1,500 kg).

About The Author

Steve Crowe

Steve Crowe is Executive Editor, Robotics, WTWH Media, and chair of the Robotics Summit & Expo and RoboBusiness. He is also co-host of The Robot Report Podcast, the top-rated podcast for the robotics industry. He joined WTWH Media in January 2018 after spending four-plus years as Managing Editor of Robotics Trends Media. He can be reached at [email protected]

Tell Us What You Think! Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles Read More >

hero image of the boston dynamics atlas version 3 shown as CES 2026 with the podcast logo.
CES 2026 robotics recap; industry experts make predictions
AI generated image of a production line with industrial robot workcells surrounded by guarding fences.
A3 releases full three-part national safety standard for industrial robots
The Quanta X2 semi-humanoid robot from X Square Robot.
X Square Robot secures $140M in funding for AI foundation models
UR cobots work together, coordinated by advanced software.
4 physical AI predictions for 2026 — and beyond, from UR

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • Supporting the future of medical robotics with smarter motor solutions
  • YUAN Unveils Next-Gen AI Robotics Powered by NVIDIA for Land, Sea & Air
  • ASMPT chooses Renishaw for high-quality motion control
  • Revolutionizing Manufacturing with Smart Factories
  • How to Set Up a Planetary Gear Motion with SOLIDWORKS
The Robot Report
  • Automated Warehouse
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2026 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe