The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe

A roadmap to successfully commercializing robots

By Steve Crowe | April 10, 2023

robotics summit promo.

From left to right: Jennifer Apicella, Mike Dooley, Reese Mozer and Tom Ryden.

Commercialization is the impact point where all expectations for your product are tested – right when it hits the market. Successful commercialization is good for the individual company and the robotics industry as a whole. Success leads to more products ­– whether they are follow-on, derivative, or brand-new new ideas.

In the panel session “Robotics Roadmap to Commercialization Success” during the Robotics Summit & Expo on May 10 at 11:45 AM, learn from four robotics industry experts about developing strategic partnerships to expedite commercial expansion and the steps required to succeed in this process. Gain insights on navigating the non-linear road to commercialization as these executives share their experience and thoughts on the need for precision and detail-oriented partners.

The session will include Jennifer Apicella, Vice President of the Pittsburgh Robotics Network, where she oversees the growth and development of strategic partnerships and major programs, for one of the top robotics ecosystems in the world. With 15-plus years of experience working in technology, she has spent the majority of her career helping clients succeed with enterprise technology solution adoption.

It will also include Mike Dooley, a leading pioneer in consumer robotics, successfully shipping millions of products into homes for over the past 20 years. He launched the original LEGO MindStorms product line, introducing millions of kids to robotics. Dooley later co-invented and launched what is now the Braava series of smart robotic mops (acquired by iRobot) and helped develop the systematic mapping behaviors used in Roomba today. In 2017, he co-founded Labrador Systems to establish a new category of assistive robots.


Reese Mozer, CEO and Co-Founder of American Robotics and President of Ondas Holdings will also be a panelist. He is an accomplished entrepreneur, executive, and technologist, with over 12 years of experience in the drone, robotics, and private equity sectors. He also serves as a Board member of the Commercial Drone Alliance (CDA). Mozer holds a Master’s in Robotic Systems Development from Carnegie Mellon University and a B.S. in Mechanical Engineering and Entrepreneurship from the University of Southern California.

Tom Ryden, Executive Director of MassRobotics, will moderate the session. Ryden is an experienced senior executive who has devoted his career to creating viable businesses based on technology, covering domains ranging from the factory to battlefield to healthcare. He has overseen the development and introduction of leading mobile robotics products.

You can find the full agenda for the Robotics Summit here. The Robotics Summit & Expo is the premier event for commercial robotics developers. There will be nearly 70 industry-leading speakers sharing their development expertise on stage during the conference, with 150-plus exhibitors on the show floor showcasing their latest enabling technologies, products and services that help develop commercial robots. There also will be a career fair, networking opportunities and more.

About The Author

Steve Crowe

Steve Crowe is Executive Editor, Robotics, WTWH Media, and chair of the Robotics Summit & Expo and RoboBusiness. He is also co-host of The Robot Report Podcast, the top-rated podcast for the robotics industry. He joined WTWH Media in January 2018 after spending four-plus years as Managing Editor of Robotics Trends Media. He can be reached at [email protected]

Tell Us What You Think! Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles Read More >

A visual diagram of the Festo E-Trunk model and its inner workings for fluid robot motion.
The hidden technology behind fluid robot motion
The MAG autonomous mobile robot for intralogistics from Botsync, which got investment from SGInnovate.
Botsync brings in investment from SGInnovate to continue scaling robots, software
NEURA Robotics' quadruped, 4NE1 humanoid robot, and 4NE1 Mini at CES 2026.
NEURA Robotics partners with Bosch to advance German-made robotics
Top 5 global robotics trends from IFR.
IFR names top 5 global robotics trends of 2026

RBR50 Innovation Awards

“rr
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Robotics Professionals.

Latest Episode of The Robot Report Podcast

Automated Warehouse Research Reports

Sponsored Content

  • Supporting the future of medical robotics with smarter motor solutions
  • YUAN Unveils Next-Gen AI Robotics Powered by NVIDIA for Land, Sea & Air
  • ASMPT chooses Renishaw for high-quality motion control
  • Revolutionizing Manufacturing with Smart Factories
  • How to Set Up a Planetary Gear Motion with SOLIDWORKS
The Robot Report
  • Automated Warehouse
  • RoboBusiness Event
  • Robotics Summit & Expo
  • About The Robot Report
  • Subscribe
  • Contact Us

Copyright © 2026 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search The Robot Report

  • Home
  • News
  • Technologies
    • Batteries / Power Supplies
    • Cameras / Imaging / Vision
    • Controllers
    • End Effectors
    • Microprocessors / SoCs
    • Motion Control
    • Sensors
    • Soft Robotics
    • Software / Simulation
  • Development
    • Artificial Intelligence
    • Human Robot Interaction / Haptics
    • Mobility / Navigation
    • Research
  • Robots
    • AGVs
    • AMRs
    • Consumer
    • Collaborative Robots
    • Drones
    • Humanoids
    • Industrial
    • Self-Driving Vehicles
    • Unmanned Maritime Systems
  • Business
    • Financial
      • Investments
      • Mergers & Acquisitions
      • Earnings
    • Markets
      • Agriculture
      • Healthcare
      • Logistics
      • Manufacturing
      • Mining
      • Security
    • RBR50
      • RBR50 Winners 2025
      • RBR50 Winners 2024
      • RBR50 Winners 2023
      • RBR50 Winners 2022
      • RBR50 Winners 2021
  • Resources
    • Automated Warehouse Research Reports
    • Digital Issues
    • eBooks
    • Publications
      • Automated Warehouse
      • Collaborative Robotics Trends
    • Search Robotics Database
    • Videos
    • Webinars / Digital Events
  • Events
    • RoboBusiness
    • Robotics Summit & Expo
    • DeviceTalks
    • R&D 100
    • Robotics Weeks
  • Podcast
    • Episodes
  • Advertise
  • Subscribe